Many businesses rely on email newsletters to build customer relationships and keep their business top of mind with their audience. This powerful email tool has a lot of benefits. “I think the most important aspect of a newsletter is that it’s visual and engaging,” says Cassandra Velez.
Create A Header
Your newsletter needs a header. It’s the equivalent of a newspaper’s name. It sits at the very top of your newsletter and usually includes the title of your newsletter, company name and logo. You can use online DIY tools to help you create your header. Check out Share As Image or Pixlr. With these programs, you don’t need any graphic experience to create and save graphics to your computer. Simply create your header once, and use it again and again.
Let Your Logo Dictate Color Scheme
To be visually appealing, your newsletter needs a color scheme. Since your logo is part of your header, consider using those colors throughout your email newsletter as font colors or borders.
Stick To Standard Fonts
When selecting fonts for your newsletter, the main priority is legibility. Stick with basic fonts like Times New Roman and Arial. You don’t want to use too many fonts either. Pick one or two fonts for the entire newsletter.
Your newsletter should have several different pieces of content that are broken up by subheadings. It should look a lot like a newspaper. The subheadings should be in one of the clear fonts that you selected. The size of the subheadings should be smaller than what’s used in your header, but larger than the text you use for articles.
If you’re using a newsletter template through an email service provider like Vertical Response, you’ll be able to select a layout and add content to it. When it comes to layout, you want to stack content or section it off in blocks.
An e-mail newsletter is the perfect way to stay in touch with your clients or followers. Often your company or website will have numerous product updates, or possibly upcoming events you’d like to share. The more brief your newsletter looks, the more likely it’ll pass spam inspection. Good luck with your newsletter.
I am the Digital marketing manager of Rarefly and I post blogs related to our services and at times information oriented. Our range of services include Website development, Branding, SEO, SMM and Designing among others. For more detail, please click here.