Tips For Excellent Logo Graphic Design

Know Who You’re Designing For

You are not the client; your client isn’t the client either. Understand who the end users are, the people who will interact with your work every day, and design to those users. Your goal should be to inspire the loyalists and convert the detractors.

Stay True To The Brand

It’s rare to start with a blank slate; there may be visual elements that already exist and simply need to be dusted off and updated. Ask yourself if there are any visual elements worth keeping. If there are, don’t stop till you find a fresh, new way of expressing those elements.

Ideas Come First

Push yourself to generate ideas—lots of ideas—don’t get caught up iterating on a single concept. Don’t fall in love with the first idea that pops into your head. Always question if you can push the work further. Focus on the craft only when you have some solid ideas.

Stick To The Process (don’t Take Shortcuts)

For most clients, going through the process of creating a new logo is an uncommon and unfamiliar activity. They need to be educated and brought along as you progress. Take the time to do the necessary research, understand the business, dig into the competitors (today’s and future), listen attentively to what people say. And always connect your work to the business.

Keep It Simple

Often the hardest part is avoiding the pressure to pile more and more into the design. Instead, strip away everything you can until you are down to the essential idea. Stay focused on that one, strong idea, expressed as simply as possible. Trust your gut (but don’t take yourself too seriously).

These tips will be helpful for all the graphic designers. The trends of logo design changes every now and then, but these tips will remain relevant for a long period.

I am the Digital marketing manager of Rarefly and I post blogs related to our services and at times information oriented. Our range of services include Website development, Branding, SEO, SMM and Designing among others. For more detail, please click here.


An Insight On The Basics Of Web Application Development

As web application development evolves, it’s playing an increasingly important role in the business world. More and more, application development directly contributes to a company’s competitive advantage. How has web application development changed, and where is it going? Let us delve more into it in this article.

Secured Back-End Connections And Integration

The challenges that security brings can never be ignored. Though addressing these challenges is always a priority to businesses, innovative technologies such as Big Data and the Internet of Things (IoT) have increased the priority of enabling security to a paramount level. Security is no more considered as a last step of implementation, but is a critical element right from the planning and design phase to the integration and the deployment phase in the custom app development activity. An experienced ADS provider will ensure that the security of your applications evolves to deal with cyber terrorism and hacking attacks.

Usage Of The Latest Technology

With cut-throat competition prevalent all around, you need to design an application using latest technology. If you create an application using latest tools and techniques, the results will definitely be better, and you can garner new clients and retain the old ones for a long time.

Increasing Demand For APIs

In the past, businesses ran all of their software in-house. Now, that’s changing. More businesses are opting for SaaS options that address specific needs. They might use one service for CRM, another for collaboration, and may build their own reporting applications. What does this mean for developers? Your applications must provide a way to communicate and integrate with other applications. This is why we’ve seen such rapid growth in application programming interfaces (APIs)–a trend that will gain steam in the coming years.

As we move towards web applications that behave native, a new trend has emerged: Real-time web apps. These are web apps that can communicate with the server and update the application without a page refresh. What does this mean for developers? As explained below, the push towards real-time web apps opens up some great possibilities. This is a trend we will see more and more in the coming years.

The Importance Of Requirement Gathering In Design Projects

Requirements gathering is the act of trying to understand a problem by talking to a selection of actual and potential users, is common place in nearly all design projects. The success of any IT project is determined at the beginning of the project life cycle, when the IT staff meets with business clients to gather requirements. According to some statistics, poor requirements gathering is the cause of about 70% of today’s technology project failures. In most cases it is up to the project team to work with the client and users to extract, analyze and document what the requirements are. Rarely only client deliver the requirements in a neat and structured way ready for the team to estimate and deliver.

Why You Should Collaborate On Design?

Clients are not experts in design or the web. They feel out of their depth in the process, and so they attempt to gain some measure of control. The more designers exclude or resist them, the more concerned they become and the more control they try to exert. By collaborating with them on the design, two things could be accomplished. They get a sense of control, and get educated about the design process. This allays clients’ fears because the process will no longer be unknown to them.

Ask Without Assuming

If designers concentrate on asking questions rather than making statements or not responding at all, they avoid two common errors that IT professionals make: making assumptions and forming arguments. If the designer have any doubt about understanding something, ask for clarification to check your understanding. There are easy conversation starters that can encourage a natural flow of communication that will help while getting down to the designing.

Specify What Is Out Of scope And Analyze The Problem

Specifically focus on and write down items that are out of scope. Make it as explicit as possible and clearly draw up the boundaries between what you will and what you will not deliver. Agree with the senior stakeholders what the overall problem is that your product is there to resolve. Drill down and identify the problems behind the problem. Prioritize them and document them.

Requirement gathering is extremely effective at communicating scope. Business process models can help reach a common understanding with stakeholders and developers about what is intended to be accomplished by it. Thus requirement gathering is very important in any design project.

I am the Digital marketing manager of Rarefly and I post blogs related to our services and at times information oriented. Our range of services include Website development, Branding, SEO, SMM and Designing among others. For more detail, please click here.

With Custom Made Error Pages, Turn Glitches Into Opportunities

Website errors do happen for every brand and business and it’s inevitable too. But what visitors see when they reach an error page is completely up the designer. Will the error page continue to engage the visitor or make them leave immediately?  Optimizing a 404 and other error pages has the ability to increase visitor engagement, but it is often overlooked. One-time effort will go a long way in improving the user experience of the website.

SEO And Keyword Ranking Benefits

An error page, particularly 404 page, is a strategic location to add internal links. The homepage, popular content and category pages are all great features to include on the 404 page. These keyword-rich links provide an opportunity to boost keyword rankings for target pages and ultimately drive more traffic. Another important aspect of a 404 page without optimization is the crawl errors encountered by Google auto bots. This will also make sure that your website doesn’t have any soft 404 error too.

Essential Elements Of 404 Page

Every error page can be customized for the particular business and brand, and it would be perfect for the website if the error page is developed from scratch. But basic error page customization will become complete with these practices. For an online store, throw in an offer for a free consultation or trial of your product / service. If the user visited for the content in your website, suggest to check out the blog or to subscribe to RSS feed to keep up with future articles. Or simply add a contact form so people can just ask you about what they were looking for along with social media links.

Designing An Optimized Error Page

  In Word Press CMS, every theme has a 404 Template that you can edit, which can be viewed in the appearance > editor section. Other CMS also have this feature of easily editing a template error page. More important aspect of this is to design the page with same look and feel as the rest of website.

Though optimized error pages will greatly improve the user experience, but the better situation is not having any error pages. Also monitor and correct the errors on Google analytics. By creating an alert for 404 traffic, the errors could be remedied at the start itself. Analyze the navigation summary report and time maintenance period every once in a while.

I am the Digital marketing manager of Rarefly and I post blogs related to our services and at times information oriented. Our range of services include Website development, Branding, SEO, SMM and Designing among others. For more detail, please click here.

Some Tips For All-In-One Brochure Writing And Designing

Many a time, small companies opt for a single company for their brochure work. That design company then delegates the content creation work to one of its employees. Or it might be the other way around too where a content marketing company delegates the design task. This contains tips for those companies where they have to take care of both the content creation and design.

Fix It’s Purpose Before You Start

When thinking about how to design a brochure, start by asking clients why they think that they need a brochure. Then, they need to define their objectives. Sometimes they just want one because their last brochure didn’t work. If they’ve come up with a brief, take a step back from that and look at exactly what it is they’re trying to achieve. By fixing the motive behind making the brochure, the designing and content becomes a cake walk.

Put All The Effort In The Cover

Many brochure writers miss a big opportunity here, by featuring most-prominently the company or product name instead of an intriguing idea that positions the company or product. That positioning, by the way, could be internal or external. For instance, with a series of individual product brochures, it may be just as important to position each product within your own product line as to position it against competitive products. So, focus big on the brochure cover as it makes lot of difference.

Do research to find the appropriate information in include. Users want the most relevant and important information presented to them, with details on how they can find out more if they need to do so, which can only be achieved by mixing writing styles. Be sure the business name, phone number and website url are easily found in the brochure. These and more similar measures will greatly help the brochure get better.

I am the Digital marketing manager of Rarefly and I post blogs related to our services and at times information oriented. Our range of services include Website development, Branding, SEO, SMM and Designing among others. For more detail, please click here.

How Branding Will Elevate Your Business Image Online?

Branding requires multitude approach, covering all the aspects of the business. Gradual building up of a brand name are not considered non-professional anymore. The corporate poster designs are made by more and more companies worldwide. These posters aren’t targeted to any particular group as like employees or clients; but instead these posters are designed keeping in mind all the stakeholders involved with the company. They help the employees, clients and even employers to stay focused and keep in touch with the founding principles, mission and vision.

What’s In Is More Important

Corporate posters aren’t about the right typography and bright colors, but it’s about delivering the right message memorably and increasing the sales of the business. We believe in creating an attractive corporate posters design to match the vision of your brand, and spread your brand identity to take your business to new levels. Thus these posters need not be dynamic, rich, vibrant but instead should be powerful.

Branding Improves The Image Amidst Employees

Apart from the generic posters for business, other posters aimed for specific purpose also shall be designed. For example, motivational and inspirational posters for employees to get themselves boosted. There are many purposes for which posters shall be designed in the corporate scene. Corporates now allow their employees to keep posters which they bring in their cabin. This improves both the personal and professional facets of the employee.

Various Attributes Associated With Branding

Corporate poster designing is also one of the best ways to market the business on an even keel with the bigger corporates. Poster designs level the playing field regardless of budget because with the right distribution strategy, one can reach just as many potential customers as the big players in your industry. The posters are surely the fastest way to communicate messages to the audience and if they are creative and clever as become inspiration for others so it’s more useful.

Sometimes they are just an advertisement but some corporates works very hard to make their promotional, poster ads very distinctive, striking and successful. The posters by corporate businesses thus serve their purpose, surely when done with premier designers. Branding will be bear fruition when associated with the market leader in Branding, like Rarefly for example.

I am the Digital marketing manager of Rarefly and I post blogs related to our services and at times information oriented. Our range of services include Website development, Branding, SEO, SMM and Designing among others. For more detail, please click here.