Many a time, small companies opt for a single company for their brochure work. That design company then delegates the content creation work to one of its employees. Or it might be the other way around too where a content marketing company delegates the design task. This contains tips for those companies where they have to take care of both the content creation and design.
Fix It’s Purpose Before You Start
When thinking about how to design a brochure, start by asking clients why they think that they need a brochure. Then, they need to define their objectives. Sometimes they just want one because their last brochure didn’t work. If they’ve come up with a brief, take a step back from that and look at exactly what it is they’re trying to achieve. By fixing the motive behind making the brochure, the designing and content becomes a cake walk.
Put All The Effort In The Cover
Many brochure writers miss a big opportunity here, by featuring most-prominently the company or product name instead of an intriguing idea that positions the company or product. That positioning, by the way, could be internal or external. For instance, with a series of individual product brochures, it may be just as important to position each product within your own product line as to position it against competitive products. So, focus big on the brochure cover as it makes lot of difference.
Do research to find the appropriate information in include. Users want the most relevant and important information presented to them, with details on how they can find out more if they need to do so, which can only be achieved by mixing writing styles. Be sure the business name, phone number and website url are easily found in the brochure. These and more similar measures will greatly help the brochure get better.
I am the Digital marketing manager of Rarefly and I post blogs related to our services and at times information oriented. Our range of services include Website development, Branding, SEO, SMM and Designing among others. For more detail, please click here.